'Carpe Diem' urges Louis Vuitton's spectacular new watch

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In 2011, the horological world was rocked when luxury fashion house Louis Vuitton bought up La Fabrique de Temps - a Geneva-based specialist watchmaker set up by two masters of mechnical movement in the field, Enrico Barbasini and Michel Navas. For two of the intervening ten years, the Tambour Carpe Diem featured in this 1'30" spot has been in the making, and its startling revelation burst onto the 'haute watches' scene as an instantly coveted creative classic in March 2021 - a debut accompanied by collective gasps such as may be surprised from you as you watch the ad... The house itself describes the watch as 'a one-of-a-kind vanitas-inspired piece. With the push of a button, the Tambour’s automata reveal the time through a clever interplay of the dial’s miniature skull and snake while emitting Horace’s famous words 'Carpe Diem'.' "We wanted to bring to the jacquemart our vision of the 21st century with all the energy and creativity characteristic of our brand since it began producing watches in 2002," explained Navas, master watchmaker at La Fabrique du Temps Louis Vuitton. A jacquemart is a time-telling device such as a hammer striking the bell on a clocktower, and is usually decorative in wrist watches. Judge for yourselves whether the Tambour Carpe Diem is a step too far in dark humour or a fabulous reminder of living life to the full.

Keywords: Louis Vuitton Tambour Carpe Diem, haute watches, spectacular luxury watches, luxury wristwatch, horological collections