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CALM reflects helpline calls in 'ringing' street displays

Calm ooh pic
CALM reflects helpline calls in 'ringing' street displays by Tree Elven on 18/04/2019
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Suicide is the single biggest killer of men under 45 in the UK. CALM, which stands for Campaign Against Living Miserably, has a new campaign activated via outdoor digital displays and billboards across London, Manchester and Birmingham - the kind we all walk past each day. The boards are connected live to the CALM helpline so that whenever a call is received, the display 'rings', alerting passers-by to the prevalence of the problem, and the importance of the service.

Keywords: CALM Campaign Against Living Miserably, ringing billboards, male suicide, men's mental health, UK helplines, adam&eveDDB, Ocean Outdoor

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