'C' is for Cult, Cabine, and.... Dior

Well, here's an intriguing glimpse in the retro mirror from luxury fashion house Dior. Founded in 1946 by French designer Christian Dior, the house takes us backstage via black and white footage to discover the origins of Miss Dior beauty rituals behind the doors of the iconic 30 Avenue Montaigne in Paris, where Christian Dior's models once prepared for his legendary shows. “Happiness is the secret to all beauty: there is no beauty that is attractive without happiness,” the designer himself averred. His 'New Look' was a revolutionary era for women at the end of the 1940s, in the years immediately after World War II, and his debut collection is credited with having revived the fashion industry of France. The New Look silhouette was characterised by a small, cinched-in waist with a full skirt falling below mid-calf length, emphasising the bust and hips, as we can see from this archive footage. Dior named the pre-showing area, where the models prepared to display his latest creations, as the Cabine, and he called the slender young women 'fairies' who were the heroines of the vibrant maison. We also discover that the Cabine is known to be the cradle of Dior's beauty rituals - in our own day and age, the name continues to intrigue and attract with its range of beauty and perfume products, as well as couture and clothing. Do you like the retro-glimpse approach?

Keywords: A.B.C.Dior, C is for Cabine, Christian Dior ads, luxury fashion ads, Miss Dior, retro footage Dior, backstage Dior