Burberry: Portraits of an Icon

Bold, classic, timeless, elegant are just some of the reactions to this 1'30" campaign by upmarket British fashion house Burberry. The brand known for its distinctive check trench coat pays tribute to its signature item here, packing a lot of fame into the behind-the-scenes style footage. Celebrating 170 years of Burberry, the ad stars all kinds of fans and ambassadors, from all kinds of backgrounds: Agyness Deyn, Alva Claire, Bright, Daisy Edgar-Jones, Eberechi Eze, Erin O’Connor, Hikaru Utada, Iris Lasnet, J.Y. Park, Jack Draper, Jonathan Bailey, Karen Elson, Kate Moss, Kendall Jenner, Kid Cudi, Kristin Scott Thomas, Little Simz, Matthew Macfadyen, Reece Clarke, Rosie Huntington-Whiteley, Sora Choi, Teyana Taylor and Wu Lei. Brand founder Thomas Burberry invented gabardine, a breathable, weatherproof fabric, in 1879, and the Tielocken coat in 1912. The latter proved popular with World War I solders, leading to Burberry adapting it for the British War Office for use in the trenches. 'The Trench' featured functional elements like gun flaps, shoulder epaulettes for rank, and D-rings for equipment. Still a classic, it keeps pace with modern preferences and continues to be valued globally as a practical, distinctive fashion piece.

Keywords: Burberry The Trench Portraits of an Icon, 170 years of Burbery, Burberry Trench coat, fashion photography, photographer Tim Walker,