Burberry brings fantasy to a night-time bus ride

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Upscale British clothing brand Burberry gets these passengers off their 'bus and experiencing a whole new form of transport in this reality/fantasy blend, which they describe as "a celebration of the joy and opportunity found in fearlessly embracing the unknown". Launched after more than two years of the Covid situation and its wake, some people may feel they've had enough of the unknown and would like to return to something a bit more reassuringly familiar. What do you think of it? The campaign follows in the airy footsteps of Burberry's early 2021 'Open Spaces' film - https://addvertising.org/burberry-blurs-the-reality-fantasy-boundaries. That one took flight amid Covid restrictions which made it particularly appealing - or perhaps frustrating - to our sense of freedom. Will this one have such an impact? Who cares, you may be thinking, show me the clothes!

Keywords: Burberry Night Creatures, luxury fashion ads, dance in ads, La Horde choreography, Megaforce, Riff Raff Films