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Budweiser ups its horsepower to outrun transgender outrage

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Budweiser ups its horsepower to outrun transgender outrage by Tree Elven on 19/04/2023
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US beer-maker Budweiser made haste to change track with this patriotic 'The Shared Spirit' campaign after a Bud Light deal with transgender influencer Dylan Mulvaney, 26, went down like a lead balloon. What do you think of the new tack? According to critics, Budweiser - owned by Belgian company AB InBev - compounded the outcry by not acknowledging the issues the Mulvaney campaign raised, alienating their core customers, offending both men and women, and attempting to cover their tracks with this sickly, simplistic effort. Some, particularly in the UK, may be miffed that Budweiser appears to be imitating Lloyds Bank, which has a running theme of a black horse in its advertising to keep in alignment with its logo. Others will be thinking that, despite several billion being knocked off the company's value thanks to widespread boycotts of Bud Light reported across the USA, the ultimate impact will be positive for sales. Your opinion?

Keywords: Budweiser Shared Spirit, Budweiser transgender outcry, Bud Light Dylan Mulvaney, Budweiser commercials, TikTok influencers,

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