Budding social media love story drives home a point

A 3'25" tale of two young men who are elated by a Like from a girl on social media set out to create the perfect next Story to maintain her attention. As the story unfolds, some of us may feel a sense of impending doom, despite the fact that the driver is going slowly in a residential area. Is it only the more experienced / older viewers who will get this sensation or will young drivers - who overwhelmingly admit to using social media while behind the wheel - catch a whiff of disaster as well? Project Yellow Light was set up by bereaved parent Julie Garner in honour of her son Hunter, who died in a car crash when he was 16 years old. The Project invites young people to create a public service announcement (PSA) for an annual short film scholarship competition. "There is no one better than you to warn your peers of the dangers of distracted driving," says Julie Hunter. "You can communicate with one another in a voice and in a way that resonates and connects. You have a powerful, sincere voice that has a huge impact. You can make a difference". Directed by Quentin Deronzier, this campaign, 'Love Story', is the latest winner of the competition. What are your thoughts on it?

Keywords: Project Yellow Light, road safety, young drivers, PSA driving, social media while driving, The Martin Agency