Bud and buddies go Platinum

The king, the knights and the beer buddies get together in an amusing new ad for US-style lager Bud Light's Platinum range, which carries higher alcohol content - 6% as opposed to the regular 4.2% Bud Light. Intended to boost sales of the originally popular Platinum, the campaign's running alongside the National Football League programming. Do you like the new approach?

Keywords: Anheuser-Busch InBev, Bud Light ads, NFL, Thursday Night Football, Bud Knight, W+K New York, Wieden and Kennedy