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Britons urged to join Big Plastic Count 2022

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Britons urged to join Big Plastic Count 2022 by Tree Elven on 29/03/2022
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Pacey footage from Greenpeace UK and Everyday Plastic, narrated by actor/comedian Craig Cash, making the point that although many of us are doing our bit to recycle, we're still drowning in plastic. Greenpeace has been investigating what actually happens to the UK's plastic 'recycled' waste, and its 'Wasteminster' campaign (https://addvertising.org/wasteminster-downing-st-plastics-disaster.) depicting Prime Minister Boris Johnson being swept away on a sea of plastic waste dumped on Downing Street proved a hit, garnering millions of views. Now the two non-profit organisations involved are launching a campaign to take Brits from viewing to acting with the Big Plastic Count. People in the UK are familiar with the annual Big Garden Birdwatch, which aims to monitor how the nation's birds are faring and which last year saw more than one million people taking part, logging sightings of 17 million birds. What do you think of this drive to investigate the apparently overwhelming issue of plastic waste and the recycling of plastics, delivered in an upbeat style that's designed to get families in particular on board with the endeavour? Greenpeace and Everyday Plastic aim to "uncover the truth about how much plastic packaging waste households throw away and how much of it is really recycled – new evidence that will be vital for pressuring the government and supermarkets to tackle the root cause of the plastic crisis". Results from the Big Plastic Count will be used to urge the government to introduce measures including setting a target to reduce the UK’s single-use plastic by 50% by 2025, banning all plastic waste exports and implementing an all-in Deposit Return Scheme (DRS) for recycling and reuse. Renowned naturalist and TV presenter Chris Packham is behind the scheme, saying: “It’s ridiculous that we’re still swamped with plastic waste when it makes so many of us furious. The natural world can’t cope. We need to find out what’s really happening to plastic that’s supposedly recycled. I’ll be joining The Big Plastic Count and I’d urge you to do it too.”

Keywords: Greenpeace Big Plastic Count 2022, Everyday Plastic, plastic waste, plastic recycling, family activities, UK environment, Enviral, Who Wot Why

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