'Boys Do Cry': Male choir gives voice to men's suicide rates

Boys Do Cry, an Australian initiative for men's mental health, says that "in the last 12 months in Australia 2,384 men have taken their own lives. That's an average of seven men every day, making suicide the leading cause of death in Australian males aged 15-49." It's not just in Australia that there's a prevailing sense that men do not have access to the emotional support they need, and male-targeted brands have been tackling the taboo for some time now, with campaigns like Lynx's ongoing Men In Progress - which also questions the deep-rooted 'boys don't cry' concept. This campaign continues the awareness-raising with by adapting the iconic Eighties song 'Boys Don't Cry' by The Cure. Their re-work includes specific new lyrics delivered by a mixed male choir and the title 'Boys Do Cry'. "Some of these men might still be alive today if they had felt able to speak to someone about how they were feeling," says boysdocry.com.au, of men who have taken their own lives. What are your thoughts on the campaign? How effective is it?

Keywords: Boys Do Cry, Australian public health, Australian men, male suicide, men's mental health, men's mental health Australia, Boys Don't Cry The Cure, The Hallway AU, Gotcha4Life