Boss rabbit runs 'nice-smelling place' for men

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An al fresco shower of boyish humour in this 30-second campaign for men's body wash Irish Spring. There are nods to horror movies and torture devices woven into the story of 'The Stinky Man' who is made to feel unwelcome in the water-based community where he fetches up. A threatening yet adorable white rabbit gifted with (computer-generated, or CG) speech issues orders; it will remind many of us of a certain large white cat belonging to 'Bond' movie villain Blofeld. That unnamed cat first appeared in 1963 and became as famous as the villain himself. Didn't talk, obvs, and was an absolute pussycat really, but a hard act to follow when it comes to conveying threat, nonetheless. This quirky campaign - look closely and you'll see the raft used by 'The Stinky Man' is made out of gym lockers strapped together - was shot largely in Mexico and launched during the USA's major televised sporting event the Super Bowl this year. The Super Bowl gathers families and friends in front of screens nationwide and globally like no other, making it an expensive must-do for brands. And though the launchpad was a specific weekend based around male excellence and sporting prowess, this message of men's cleanliness will linger on throughout the ensuing year....

Keywords: Irish Spring The Stinky Man, Irish Spring Super Bowl commercial 2022, men's grooming, male hygiene products, funny ads, Epoch Films, Mtias & Matias