'Born In A Pub. Built For More.'

With pubs closing at an alarming rate in the UK, it's good to see a commercial that celebrates the traditional community gathering point. Set in The Grenadier pub in London where the idea for the INEOS vehicle was first hatched, the story of how the award-winning 4X4 came to life is told with typical dry humour by the no-nonsense Cockney landlady. The authenticity of the tale my be challenged by some, the quality of any vehicle will always be disputed no matter how many fans it has, but as a commercial, what do you make of it? INEOS says: “The Grenadier is an epic vehicle with a unique story behind it. We’ve learnt over the past few years that when customers hear our story, they really get the Grenadier and why it’s designed and engineered the way it is."

Keywords: INEOS Grenadier Born In A Pub Built For More, 4X4 vehicles, car commercials, work vehicles, Wonderhood Studios,