A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Bollywood star Shah Rukh Khan teams with AI to boost India's small businesses

Hqdefault
Bollywood star Shah Rukh Khan teams with AI to boost India's small businesses by Tree Elven on 27/10/2021
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
251 views
Your Rating

Popular Indian actor Shah Rukh Khan lends his many faces to help his country's small businesses recover from COVID-19 setbacks in this campaign by snacks giant Mondelez. Using artificial intelligence (AI), local companies and sole traders were enabled to put Shah Rukh Khan's face on their own personalised ads, steering people close by to their shops and services. The campaign was launched to coincide with Diwali, the Hindu holiday known as the Festival of Lights. What do you think of the approach, enabling small business owners to access the kind of visibility and engagement that's normally only available to larger outfits? Does the use of AI concern you at all?

Keywords: Cadbury's Not Just a Cadbury Ad India, Cadbury India, Shah Rukh Khan commercial, rephrase.ai, Ogilvy INdia, Shah Rukh Khan and artificial intelligence, India small businesses, Shah Rukh Khan personalized ads, Diwali 2021, Mondelez India, Wavemaker

Comments

Get our newsletter and nothing else! No spam or third party mailings.