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Bollywood star Shah Rukh Khan teams with AI to boost India's small businesses

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Bollywood star Shah Rukh Khan teams with AI to boost India's small businesses by Tree Elven on 27/10/2021
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Popular Indian actor Shah Rukh Khan lends his many faces to help his country's small businesses recover from COVID-19 setbacks in this campaign by snacks giant Mondelez. Using artificial intelligence (AI), local companies and sole traders were enabled to put Shah Rukh Khan's face on their own personalised ads, steering people close by to their shops and services. The campaign was launched to coincide with Diwali, the Hindu holiday known as the Festival of Lights. What do you think of the approach, enabling small business owners to access the kind of visibility and engagement that's normally only available to larger outfits? Does the use of AI concern you at all?

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