Bollywood's Ayushmann Khurrana breaks the loop with Spotify, KitKat

Is the tide turning against the trend of algorithms predicting and providing for our every move? Popular music/audio streaming service Spotify teams up here with a couple of other household favourites - Bollywood icon Ayushmann Khurrana, and the chocolate wafer snack KitKat, whose slogan is always about taking a break. In this pacey campaign, we see how Khurrana breaks out of the algorithm loop which keeps us all consuming the same old kind of content, by snapping open a KitKat. The campaign biscuit packs can be scanned to access personalised Spotify soundtracks which are created by analysing the snacker's listening behaviour and serving them some new types of music. If you think that sounds like algorithms by another name, what the heck - we can probably agree it's a fun ad and at least an acknowledgement of the need to maintain some healthy randomness in life.

Keywords: KITKAT Break The Loop with Spotify, Ayushmann Khurrana, Bollywood actors in ads, music streaming, Leo India