BMW drives home its 'Relax. We Care.' message

You can't please all of the people all of the time, and this kind of promise is always going to spark off some naysayers or critics. In this case, BMW vehicle-owners whose experience of the automaker's maintenance services may be less than the optimal "Relax. We Care. BMW Service keeps you moving forward, wherever your story takes you" presented here. But what do you think of the ad itself? Over-contrived or engaging? After the first 100 days in office of US President Donald Trump, whose trade tariffs affected world markets, BMW acknowledged "subdued demand" in China but reported growth of +5.9% elsewhere. The German marque, which also owns the motor car division of iconic British brands Mini Cooper and Rolls-Royce,reported of its electric performance: "The BMW Group delivered a total of 109,516 fully-electric BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first three months of the year (+32.4%). Sales of fully-electric vehicles saw particularly strong growth in Europe (+64.2%)".

Keywords: BMW Relax We Care 2025, car maintenance commercials, BMW 'The Thief', Monks agency