Bibi Breslin embodies piste chic + humour for Jaquemus, Nike

Light-touch promotion for the first ski capsule collaboration between upmarket - many would say luxury - fashion house Jaquemus and established sports apparel outfitter Nike. Billed as "A silhouette built for speed and softness - featuring waterproof GORE-TEX fabrics", the collection is brought to stylish life by Bibi Breslin, whose combo of classic beauty and versatility has made the British model a highly coveted international 'walker' in 2025. In this ad, we see her displaying her skills as a star skier.... Or do we? The outstanding chic is undeniable, and with both Jaquemus and Nike revelling in top-drawer advertising - hitherto of very different types - this one might get you watching more than once. “I have always been a fan of skiing: It’s my favorite sport and has been my favorite winter getaway since I was young,” says Simon Porte Jacquemus. “Ski attire has always fascinated me, and I’m a big collector of vintage ’80s ski pieces. This collection with Nike is an opportunity for me to bring a new fashion story into our collaboration and into the ski community, which is a first for me.”

Keywords: JACQUEMUS + NIKE SKI CAPSULE, ski fashion, Bibi Breslin ski commercial, Katie Burnett, Rubberband