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Bemused bull watches Lamborghini go crazy-electric

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Bemused bull watches Lamborghini go crazy-electric by Tree Elven on 14/04/2023
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Oh hey, well this one is probably going to divide opinions while commanding attention - good thing, bad thing? Anyway, it's an ad for an electric/electrifying model of the Lamborghini sports car, the new Revuelto. Italy's iconic luxury heart-throb turns 60 in May - it's a Taurus, people, the star sign whose astrological symbol is the bull. For the sports car aficionados, I'm doing a straightforward copy & paste for the specs from the manufacturer: "Introducing the new Lamborghini Revuelto, our first super sports V12 hybrid plug-in High Performance Electrified Vehicle delivering 1015 CV. A naturally aspirated V12 engine combined with an eight-speed, double-clutch transverse gearbox and three electric motors in a revolutionary architecture: a new paradigm for the automotive world. Thirteen driving modes. All-wheel drive is also available in fully electric mode". Enthusiasts are in raptures over the way Lambo has managed to infuse an electric model with its trademark throaty growl. Does the ad campaign do justice to the brand claim: "The perfect combination of aerodynamics and design expresses maximum synergy between efficiency, functionality and style"? Or are you empathising more with those woken in the middle of the night for the wrong reasons like gear-strained, gunning car engines? If you're wondering about the name 'Revuelto', which means 'scrambled' in Spanish but apparently nothing in Italian, Lambo says it's a tribute to a famous fighting bull of the late 19th century in Spain. Those looking to acquire a Revuelto will need to stay on the waiting-list a while longer: "The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage". How's the campaign doing in approval terms, do you think?

Keywords: Lamborghini Revuelto, Lamborghini electric, luxury electric sportscars, sports cars commercials,

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