'Before You Know It': Australian ad warns of battery-charging dangers

Whether you dub this campaign useful awareness-building or steampunk energy messaging, headlines of fires caused by charging the battery-powered devices that have become part of everyday life are on the up. Energy Safe Victoria highlights the risk of lithium-ion battery charging in this relatable 30-second ad which deploys familiar sounds and visuals to make the point. Energy Safe Victoria: "Using incompatible batteries and chargers can lead to batteries becoming overcharged which starts a chemical reaction called thermal runaway, resulting in a violent battery fire. You can see how this occurs in our video on our website. Purchasing generic replacement batteries and chargers may save you money, but it could have dangerous consequences".

Keywords: Energy Safe Victoria 'Before You Know It', Lithium-ion Battery Charging Safety, SICKDOGWOLFMAN