'Beauty of Broken' addresses loss by suicide

According to the World Health Organization, "more than 720 000 people die due to suicide every year". This two-minute campaign uses the Japanese art of kintsugi - repairing broken ceramics with molten gold - as a metaphor for healing for those who are left behind after a suicide in the family. As the US orgnisation behind the campaign says, it aims to transform "the fragility of grief into a message of hope and healing through the Japanese art of kintsugi. We hope Beauty of Broken brings visibility to families affected by suicide loss and opens hearts to their healing. Each golden scar symbolizes a child finding joy again, a parent rebuilding strength, a family learning to live again". What do you think of the campaign around this emotionally highly-charged issue?

Keywords: Project Unbroken 'Beauty of Broken' 2025, loss by suicide, help for families after suicide, healing, kintsugi, Tombras agency