Beauty goes wild as pearl-based jewellery breaks free

Talk about day to evening wear.... In this case, the reverse, as an elegantly dressed woman apparently on a classically gorgeous evening out suddenly goes back to Nature. Australian-American actor Leila George stars as the honed heroine who's equally at home in sedate luxury surroundings as exercising her freedom and sculptural physique in the ruggedly beautiful landscapes of Australia's Kimberley Coast. The region is where advertiser Paspaley Pearls hails from. The group cultivates, farms, harvests, wholesales and retails South Sea pearls for the purposes of luxury jewellery supply and manufacture, according to its Wikipedia entry, and says it is "strong advocate of environmental responsibility within the pearling industry". The pearling industry rouses mixed reactions, with some claiming the added chemicals are environmentally harmful and the process distressing to the oysters used, while others point to the sustainability benefits. How do you respond to the campaign? Does it fill you with indignation or exhilaration, either or both?

Keywords: Paspaley Wild, Australian jewellery, Kimberly Coast, high-end jewelry, pearling, Leila George, photographer Jake Terrey Australian natural pearls, luxury jewellery, Adam Kiers, Playground Films, 72andSunny