Baz Luhrmann, Bombay Sapphire urge us to unlock our own creativity

"Step outside, look around, when you open your eyes to the creativity in the everyday, the whole world becomes a gallery", says Bombay Sapphire gin-maker. "With this campaign, we set out to show that creative inspiration is everywhere and to encourage people to reconnect with their own creative side.” Directed by renowned Argentinian director Juan Cabral, with the words of the 1945 short story ‘The Aleph’ by Argentinian writer and poet Jorge Luis Borges, this footage takes us on a gentle journey of visual stimulation and mental exploration, much of it shot in the streets of Buenos Aires. Behind the concept is Australian film director, producer, writer and actor Baz Luhrmann ('Strictly Ballroom', 'Elvis'), renowned for his hyper-reality approach. "I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do," says Luhrmann. "You don't have to be labeled an artist to be considered a creative. If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you'll unlock a part of yourself you didn't know existed. By partnering with BOMBAY SAPPHIRE, I want to encourage people everywhere to think about how they can turn the ordinary into the extraordinary and share this inspiration to make the world a more creatively nurturing place.” What effect does the campaign have on you? Will it change the way you view yourself and the world around you, or is it just a refreshing respite?

Keywords: Bombay Sapphire The World is a Gallery, Baz Luhrmann, Bacardi, creative ads, AMV BBDO