Balmain, Channel 4 join forces for new kind of fashion statement

Well, for those of us who use the commercial breaks while watching TV / other content devices to use the bathroom or refresh our cuppa/glass, this new venture could pose a bit of a problem. Luxury French fashion house Balmain, founded in 1945, partners with British broadcaster Channel 4 in a dramatic mini-series comprising five eight-minute episodes. Why? To entertain us, obvs, and to showcase the Balmain Autumn/Winter 2021 collection. The mini-series features US singer-songwriter (and Cher's god-daughter) Jesse Jo Stark in the leading role. What do you think? Wow, can't wait to see that, for Stark and/or the fashion? Oh no, wrong kind of fashion drama altogether for a luxury house? Or is a branded series of no interest to you because you like your drama-watching to be based around the story not the clothes or any other product?

Keywords: Balmain Channel 4, Balmain 'Fracture' Channel 4, luxury fashion, Balmain Autumn/Winter 2021 collection, branded mini-series, Jesse Jo Stark