Bags of beauty with LOEWE Sakura

Cherry blossom, delicate choreography and luxury bags growing out of / through the seasons - what's not to like? Spanish luxury fashion house LOEWE springs into early action with this poem in motion celebrating Japan's national flower, the cherry blossom or Sakura - though it signifies the end of winter, its association with renewal and optimism is also a great fit for the new year, wouldn't you agree? Founded in 1846 in Spain, "LOEWE is defined by an obsessive focus on craft and unmatched expertise with leather, dating back to its beginnings as a leathermaking collective", says luxury conglomerate LVMH. The House often surprises with its visual story-telling of ancient and contemporary craftsmanship. Does this one do it for you?

Keywords: LOEWE Sakura, luxury handbags, Japanese luxury fashion, Japan culture, choreography in commercials, Jonathan Anderson