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Austrian bank's teddy bear reminds us to look to the future through our children's eyes

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Austrian bank's teddy bear reminds us to look to the future through our children's eyes by Tree Elven on 16/12/2021
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  • Amusing
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Austrian financial services provider Erste Group started life in 1819 as a bank for the destitute set up by a Catholic priest and backed by wealthy citizens. Today serving nearly 16 million clients, largely in Central and Eastern Europe, its social message lives on in ads such as this Christmas 2021 campaign around sustainability and how small actions by families can make a difference to our people and planet. This one deploys the hashtags believe in love, believe in Christmas, believe in tomorrow. The bank's founder Johann Baptist Weber would be heartened to see how his legacy of active compassion continues, especially at a time when the ravages of Covid have too often divided people against each other: as this Christmas message of good cheer, family understanding, and hope for the future was released, Austria was locking down members of her population who had not taken the Covid shot. Though the measure was then extended to an overall lockdown - a term that was usually applied to prisons rather than public health pre-Covid - the measure continued to spark controversy and outrage. What do you think of this ad by Erste, which apparently has a reputation for heart-warming campaigns in step with the mood of the times? This one, with its compelling environmental message, also comes at the end of a year which has seen increasing international debate over the climate crisis. Are you too irritated by the bossy, jingling teddy to enjoy the messages, or totally beguiled by the simple effectiveness of a charming animation?

Keywords: Erste Group Believe in Love, Austrian banking, Christmas ads 2021, ESG banking, sustainability in advertising, climate crisis in ads, Johann Baptist Weber, Jung von Matt/DONAU

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