Australian sunscreen slathers on black humour

We all know the benefits of getting healthy exposure to the sun, but skin cancer can affect light-skinned people living in sunny countries as their skin tone offers less photoprotection against ultraviolet radiation (UVR) than that of African and other darker-skinned peoples. With Australia topping the global skin cancer rankings alongside New Zealand, this Aussie ad campaign sets out to illustrate in pitiless detail the horrors of succumbing to the appeal of feeling the sun on your skin without using sunscreen in scorching landscapes. The Slather high protection broad spectrum SPF50+ sunscreen with moisturiser was actually created by the ad agency that's done this advert. Does it capture the lure and the danger of neglecting your skin in hot climates, making you rush to upgrade your sunscreen, or are you more of the mind that sunscreen is just another pharmaceutical product that's as likely to give you cancer as prevent it? Either way, clever ad? The Australian Skin and Skin Cancer Research Centre (ASSC) reports that "skin cancer is the most common form of cancer in Australia and accounts for eighty percent of all cancers diagnosed each year". It goes on to say that: "Approximately 2 in 3 Australians will be diagnosed with skin cancer before the age of 70, and the number of skin cancers in Queensland is forecast to increase for the next several decades".

Keywords: Slather 'The Sun Is Not Your Friend', Slather sunscreen, skin cancer prevention, skin protection, Australian cancer rates, sunscreen commercials, SickDogWolfman