Australian 'mecca for pets' get animated about smelly breath

Pet parents in Australia will probably already be familiar with Petbarn, which operates about 140 stores for household animal supplies. What do you think of this animated commercial to promote its new platform, Pets Love Petbarn? The brand itself says: "Petbarn is a mecca for pets, they sniff out our stores on their walks, and no amount of lead-tugging will get them to move once they’re there. Our new Pets Love Petbarn platform is more than an advertising campaign, it is the organising idea that brings our entire business together." At 69%, Australia has one of the highest pet ownership percentages in the world: 28.7 million pets living in 6.9 million households, with dogs and cats the most popular animals. Owners splash their cash to the tune of about US$11 billion annually. Petbarn is part of Greencross Limited, Australasia's largest integrated consumer facing pet care company. Greencross owns over 130 veterinary practices and over 200 pet specialty stores, and operates a Vet Hospital at the University of Melbourne. Somewould say we are treating our four-legged friends too much like humans, others are loving the sophistication of it all. Your reaction to the ad?

Keywords: Petbarn Australia, Pets Love Petbarn, Australian commercials, pet food, pet care, animation in ads, pet parenting Australia, Howatson+Company