Australian campaign uses shock tactics for motorcycle safety

Short and not sweet - don't watch this one-minute campaign from Australia's Transport Accident Commission (TAC) if you're sensitive to traffic accident damage. The idea is for motorbikers to wise up to the fact that hopping on a bike with a helmet but no other protective clothing is not going to cut it if you have an accident - the road is going to cut you. Launched in Victoria, the campaign is backed by figures showing 2,500 motorcycle-related injury claims a year, and 43 fatalities in 2021. What do you think of the approach? A bit too graphic, or definitely necessary to make us all aware?

Keywords: Australian road safety, motorcycle safety, motorbikers Victoria, motorbike accidents, PSA road safety, Transport Accident Commission Australia, Clemenger BBDO