'At long last, he's back' - who's that, then?

Lovers of beer and quirky ads will be hoping - and be right - that it signifies 'The Most Interesting Man® in the World'. The slogan accompanied a series of hit ads for Mexican brew Dos Equis, and has recently spawned a plethora of AI knock-offs and 'tributes', a trend which has perhaps triggered a response to reclaim the magic. The original 2006 protagonist was played by US actor Jonathan Goldsmith, who was replaced by a younger actor but vanquishes ageism to get back in the picture now. Re-runs, really? Well not quite. The brand has come up with a conceit that riffs off the current sequels / prequels trend in movies and other media to update our hero - see what you make of it. Fans are hailing its return as an auspicious start to 2026, beer-drinker or no.

Keywords: Dos Equis The Most Interesting Man® in the World 2026, Dos Equis He's Back ad, beer commercials, Jonathan Goldsmith, Publicis