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Armed forces chart new courses in recruitment

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Armed forces chart new courses in recruitment by Tree Elven on 25/01/2025
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"All the purpose, progression and excitement you want in a career— minus the desk-bound routine. You’d be crazy to pass it up" is the message behind this fast-moving black and white footage promoting..... the Republic of Singapore Navy. According to Wikipedia: "The service was formally established in 1967, two years after its independence from Malaysia in 1965, and has undergone a substantial modernisation ever since – which has led them into becoming the most powerful navy in Southeast Asia". The campaign is certainly a high-impact one, combining pace, purpose and excitement with the softer power of family and personal development. What do you think?

Keywords: Singapore Navy It's not Crazy 2025, armed forces recruitment, navy careers, recruitment ads, MullenLowe Singapore

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