Are your opinons really your own?

Travel metasearch engine KAYAK asks an increasingly pertinent question in this ad that simultaneously takes a side-swipe at advertising. Does it do a good job? The company says of the campaign: "Every day, we're exposed to a barrage of opinions. From our friends, our colleagues. Online and in real life. On everything from what to wear to where to go. All of these opinions can make the world feel limited. At KAYAK, we believe it's more important than ever to zoom out from the opinions and experience the world first-hand. Our film brings to life the opinions we're all exposed to and the need to break free from them so we can discover our own truths." This one does strike a chord with us here at ADDS because we set up this platform precisely so that everyone, you, the general public, could have a say about the quality of the advertising we can often feel bombarded or stalked by - without gathering personal data to sell on! Reseach carried out for the campaign indicates that of 6,000 respondents, 72% think it's become more difficult over the last few years to know which opinions to trust. Hm. Interestingly, about the same percentage (73%) believe in actual travel as a way of self-development. Does the KAYAK message resonate with you?

Keywords: KAYAK Go See For Yourself, travel metasearch, travel search engine, social media trust, advertising trust, &Co./ NoA