Apple Watch: 'Break it, burn it, and drag it all around'

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That's the implied invitation with the visuals of this ad for the Apple Watch Series 7 and the lyrics of Jack White's soundtrack 'The Power of My Love'. We see the new wrist worker, which features an advanced sensor and app to measure your blood oxygen levels, go through some gruelling scenarios in the 'Hard Knocks' campaign. The watch, retailing at around $399, also boasts a water resistance rating of 50 meters, making it suitable for shallow-water swimming. Oh, and it has a larger screen. What do you think of the ad? The soundtrack, released by US singer/songwriter Jack White in 2019, is a cover of a song from Elvis Presley's 1969 album 'From Elvis In Memphis'. Just what the Apple Watch needed to get its point across, along with some hard-hitting visuals? Some fun moments in there too.

Keywords: Apple Watch Hard Knocks, Apple Watch Series 7, 'The Power of My Love' Jack White, tech watches, health tech