Apple takes us into its Worldwide Developers Conference

! This advert maybe not available because the video is not working

And there is plenty to see. A three-minute treat for Apple aficionados on what the US tech giant has in store or soon-to-be-in-store, as presented by themselves. One of the most juicy developments from Apple's eagerly awaited and reported Worldwide Developers Conference is the news that Apple is entering the 'buy now, pay later' arena with its upcming Apple Pay Later function, which it says will work anywhere where Apple Pay already works. A boon for its users, but not such great news for the existing market leaders: Sweden's Klarna, US company Affirm and Australia's Clearpay have been feeling the draught already in terms of stock prices. They enjoyed a meteoric rise in a sector that burgeoned during Covid restrictions to global activity worth US$120 billion in 2021. From the consumer point of view, the option may seem very appealing because of the interest-free carrot dangled in front of their noses - an aspect which has put traditional bank loan noses out of joint - but the stick for late payment is a heavy one. Which of the new elements in this ad appeal most to you, and what do you think of the presentation - good informational marketing?

Keywords: Apple Worldwide Developers Conference 2022, Apply Pay Later, fintech, buy now pay later sector