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Apple showcases the joy of same sex couples on their wedding days

Apple showcases the joy of same sex couples on their wedding days by Erin Brubaker on 28/02/2018
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In one of Apples most recent adverts for the new iPhone X, they focus on the emotional wedding days of same sex couples. The advert, being run mainly in Australia, comes after the Australian Parliament approved marriage equality in December; a huge moment in history after years of resistance from conservatives. It is a common theme for Apple to not show the product they are promoting in their advert and instead focus on sentimental moments that audiences can relate to... What do you think of this one? Does it make you want to document your special day with the iPhone X? Vote and comment to share your thoughts!

Keywords: Apple, iPhone X, same sex, marriage, TBWA/Sydney

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