Animal welfare: Surrealistic seal message

This 1'30 campaign from Seal Rescue Ireland, a charity organisation that operates the only seal rehabilitation facility in the Republic of Ireland, features Irish comedy favourites Justine Stafford, Karl Spain, and Jamie Sykes. The message - though unfolded in a surrealistic manner - is a clear one: "With pupping season in full swing along Ireland’s coastline, Seal Rescue Ireland is calling on the public to give seals the space they need". Even people who care about animal welfare can get it badly wrong. As the charity says: “Every year, well-meaning members of the public approach seal pups on the beach, not realising the harm it can cause. This film is a fun but vital reminder that keeping your distance can save a seal’s life.” With the ultimate goal of returning seals fit and healthy back to the wild, Seal Rescue Ireland rescues and rehabilitates sick, injured and orphaned Common and Grey Seal pups that would otherwise be neglected. What do you think of the campaign - effective, memorable?

Keywords: Seal Rescue Ireland, animal welfare, seals, Daniel Liakh, Chaser