'And Just Like That', Ryan Reynolds revives Mr Big....

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TV hit series 'Sex and the City' is back on the screens in a reboot called 'And Just Like That'. Fans were stunned and appalled when a major character, Mr Big (Chris Noth), was killed off in the first episode, suffering a heart attack after riding his Peloton indoor exercise bike. It won't mean anything to those who are unaware of the series, but if you are one of the many who did/do follow it, what do you think of this riposte by Peloton, called simply 'He's Alive'? Cleverly, it's narrated in speeded-up 'medical advertising' style by Hollywood actor and one-man ad maestro Ryan Reynolds. His agency previously did a send-up of a Peloton ad which had met with mixed reviews.

Keywords: Sex and the City Peloton parody, And Just Like That He's Alive, Peloton and Ryan Reynolds, funny ads, Hollywood actors in ads, Maximum Effort agency