Amovens drives Spain's 'Airbnb for cars'

Presented through the voice of a car that spends 90% of its life parked / not moving, this bouncy ad for Spain's peer-to-peer car rental is intended to make us all think positive. The app Amovens was founded as an environmental enterprise car-sharing platform in 2009, merged with Denmark's GoMore in 2015, and currently has an estimated 1.5 million users in Spain. Founder Diego Hidalgo Demeusois says its growth - Amovens has 2.5 million users across Europe (2019 figures) - is thanks in large part to the core idea that cars are better used when they are shared. "Car owners can rely on one same platform to open their cars to others and spend less on them, which generally also leads them to use their own car less," he points out. "Those who do not own cars can also use Amovens in almost all situations in which they might need a car, whether it’s for a ride to go to another city, going on a weekend trip with their family, renting a car from their neighbour, or getting a car for a few months or years that they can easily share (and pay) with others". It's not the first European company to be driving a solution to the wastefulness of cars: the sector is growing exponentially: in some cases, as people search for ways to make use of everything they have to bring in some extra income; in others, as more realise that it is daft to have an expensive chunk of metal sitting unused most of the time in spaces that could be more enjoyably used; and also within the substantial community of people wanting to go easy on the environment. As the current Amovens CEO, Alberto Bajjali, points out, the manufacture of a single car generates some eight tonnes of CO2 - way more than is justified by its future use. Does the ad inspire you to re-think your habits, and/or will you continue to support more government spending on better public transport for all?

Keywords: Amovens Brum Brum, peer-to-peer car renting Spain, founder Diego Hidalgo Demeusois, sharing economy