Amelia Dimoldenberg: “What does the average person do 13 times a day?”

British journalist, comedian, and cultural commentator Amelia Dimoldenberg takes her mic into the streets of the UK to test the public's general alertness levels with some quickfire questions including “What does the average person do 13 times a day?” and “Can fish blink?”. The unexpected exchanges are on behalf of energy drink manufacturer Lucozade, which has brought out a new high caffeine, low-calorie energy drink called Lucozade Alert that's fortified with Vitamin B3 and designed to supply positive energy and "that feeling you have when you’re ready to take on whatever’s ahead," says the soft drinks brand. What do you think of the campaign?

Keywords: Lucozade Look Alert, Amelia Dimoldenberg, Lucozade ads, energy drink commercial, adam&eveDDB