Amazon delivers heartmade holiday message

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As opposed to a heartfelt one.... Is this a winsome tale of a father's love, or a banal limiting of a child's imagination? Probably both or somewhere in between, but there is certainly a case to be made at either end of the spectrum when considering Amazon's Christmas 2022 ad campaign, 'Joy Is Made'. Defined as "a feeling of great pleasure and happiness", you could argue that joy gets an unwelcome makeover as this meddling dad produces a clumsy interpretation of who-knows-what fantastical and ever-changing scenes his daughter perceives in her snow globe. Some would even argue that however loving and noticing, the father is unwittingly burdening his child. Apparently absorbed in her inner travels, an intrepid explorer through her own limitless imagination and perfectly happy with her ever-changing snow globe companion, she witnesses her dad receiving parcels, making effort, and clearly trying to please her. What response is she expected to give? A grateful one, obvs. What's your response? Whatever you think, the online retail and delivery giant is still growing at a rate that would be the envy of many businesses: According to Macrotrends.net, "Amazon revenue for the twelve months ending September 30, 2022 was $502.191B, a 9.66% increase year-over-year. Amazon annual revenue for 2021 was $469.822B, a 21.7% increase from 2020. Amazon annual revenue for 2020 was $386.064B, a 37.62% increase from 2019".

Keywords: Amazon Joy Is Made, Christmas 2022, Christmas ads