'Always Like Never Before' heralds Wimbledon tennis championship

It's one of the major events of the British summer, with images of strawberries and cream and some iconic names making their way into even the most indifferent consciousnesses. For tennis fans, it is a legend that renews every year: the Wimbledon grass court championships, which take place in the capital city London. The 2023 edition sees seven-times men's singles champion Novak Djokovic - accorded astonishingly scant attention in this campaign, note fans - looking to equal the eight Wimbledon wins of fellow icon Roger Federer, now retired. British darling, Scotland's Andy Murray, has been beset by injury but enters the lists again in 2023, acknowledging that he'd like to face Djokovic in the tournament. What do you think of this official campaign, which brings together past, present and future in a series of 'posters' served up at lightning speed? Hip-hop composer and DJ Hudson Mohawke provides a soundtrack designed to appeal to today's new tennis audiences with enduring qualities reflected in terms like ‘fearless’, ‘strong’, ‘stand my ground’ and ‘holding on’ in the vocals as future champions take to the courts. Does the ad strike a good note for you, matching the timeless draw of Wimbledon with contemporary boldness?

Keywords: Wimbledon 'Always Like Never Before', tennis ads, Wimbledon 2023 commercials, Novak Djokovic, Andy Murray, tennis icons, grass court tennis, McCann London