Alfa Romeo: "A spark. A journey. Still living it."

What do you think of this slick and pacey ad running us through the 116 years of the Italian automaker's history? Aficionados are clamouring for more of the same, in other words, for Alfa Romeo to stick to its legendary status as a stylish race-driving marque - more manual, more chic, and no trying to be all things to all people with modern mash-ups / SUVs. British motoring journalist/broadcaster Jeremy Clarkson famously said: "You are not a true petrolhead until you own an Alfa..." US presenter and car collector Jay Leno is also a fan, while boxing champ Muhammad Ali owned a 1976 Alfa Romeo Spider model. Enzo Ferrari was a driver and team manager for Alfa Romeo before setting up his own iconic company. The marque has featured in hundreds of movies, which you can dip into if you visit its Museo Storico in Arese, Italy. The Alfa Romeo Giulietta plays a prominent role in the 'Fast & Furious' series, and the brand even released a special Fast & Furious 6 Limited Edition, with only six models produced.

Keywords: Alfa Romeo 'A spark. A journey. Still living it', classic cars, motoring history, car racing history, iconic automakers