Alexa plus minus privacy

A nice chatty, chirpy ad for Alexa+, the latest edition of Amazon's virtual assistant technology. However, Alexa+ - powered by generative AI - launches amid concerns over Amazon's announcement that household device Echo will be processing all Alexa requests to the Cloud (to many, aka 'someone else's computer') as of March 28. Hitherto, Echo would only send to the Cloud on hearing an instruction to listen, usually the word 'Alexa'. As explained by USAToday: "The company's cloud-based voice service Alexa currently offers an opt-in feature called "Do Not Send Voice Recordings." It stops audio requests from being sent to the company. Starting March 28, the feature will end and convert into a new one called "Don’t Save Recordings," the company recently told Echo owners via email". While cloud storage solutions involve servers that could be based anywhere in the world, data privacy regulations vary from country to country, and there is increasing debate over how secure any individual data is, given that governments appear to be able to access it on demand, regardless of encryption levels and/or apparent safeguards. What's your response to this ad?

Keywords: Meet the new Alexa, Alexa+, Amazon Echo, privacy, cloud data protection, Amazon Echo privacy feature, generative AI