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Alena Akhmadullina makes gentler waves with Fall/Winter 2020/2021 collection

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Alena Akhmadullina makes gentler waves with Fall/Winter 2020/2021 collection by Tree Elven on 23/10/2020
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Last FW season, she created a ball gown made out of python. This year, Russian designer Alena Akhmadullina - who has previously made waves in the fashion world with her use of typically 'Russian' influences such as real fur and animal skin - showcased her eponymous fashion house's Fall-Winter 2020/2021 in less sensational style, indicating an adaptation to both western and Middle Eastern sensitivities. This one-minute campaign takes a suprisingly crisp, simple approach with a far less in-yer-face fur element, and a somewhat haunting soundtrack. What do you think of it? Emotional depth, though tricked out in pretty shell form, is suggested by the embellishment on the eyewear and silently swinging bags.

Keywords: Alena Akhmadullina, Russian fashion designer, Russian fashion, Fall/Winter 2020/2021, FW 2020 womenswear

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