AI Abyss: "The blue light generation must be protected"

What do you think of this 1'30" campaign around children's online safety, by the Mannerheim League for Child Welfare (MLL)? The non-governmental organisation, which was set up in 1920 says: "In the 50s, the MLL taught Finnish children to swim. Now our task is to help children and young people stay afloat in the ever-increasing media stream". The campaign's AI-generated imagery reflects the thought -is it effective? MLL's goal is a child-friendly Finland through a comprehensive counseling system. "With artificial intelligence developing all the time, critical media literacy is now even more important," it says. Probably few of us would argue with that, and many parents, sensing the burden of steering their children through online waters, would welcome the kind of support materials for media education that MLL provides to help parents identify risks / opportunities and make informed decisions about their children's media education.

Keywords: MLL, 'The AI Abyss', Mannerheim League for Child Welfare, parenting, parents and tech, children's online safety, blue light generation, artificial intelligence and children, TBWA​​\Helsinki