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Adidas tackles marine plastic pollution

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Adidas tackles marine plastic pollution by Tree Elven on 06/07/2018
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As well as an upper made from plastics recycled from coastal communities and beaches, this new running shoe by Adidas is part of a worldwide campaign to raise awareness of marine plastic pollution, in conjunction with the Parley for the Oceans organisation. The Run for the Oceans campaign includes the Runtastic app, which monitors kilometers run by participants around the world between June 8 (World Ocean Day) and July 8. Every kilometer run will be matched with a $1 donation from Adidas to fight marine plastic pollution, up to US $1 million. What do you think of the initiative? Does it make you want to get your hands on a pair of the UltraBoost Parley shoes?

Keywords: Plastics in oceans, plastic pollution, Adidas UltraBoost Parley, TBWA/NEBOKO, recycling plastic

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