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Adam Driver's latest role - part centaur, part hero

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Adam Driver's latest role - part centaur, part hero by Tree Elven on 12/08/2021
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Well, he's renowned for taking on unusual roles and turning in complex performances, so fans of US actor/model Adam Driver may just be thrilled rather than astonished by this one-minute footage of the 37-year-old racing into the sea and swimming with a horse. And emerging as a suggestion of a centaur, a Greek mythology figure with the upper body of a human and the lower body and legs of a horse. It's all for British brand Burberry, known worldwide for its classy checked trenchcoats and accessories. The luxury outfitter strips away all the clothing and gets right down to the bare essentials in this ad, though, as it's introducing not a garment but a fragrance - Burberry Hero. The curiously mesmerising campaign, with its haunting soundtrack voiced by English singer/songwriter FKA Twigs, was shot by famed photographer Mario Sorrenti and directed by English director Jonathan Glazer - among whose notable film work is 'Sexy Beast' (2000). What do you think of the ad? Does it solve your Christmas gift list in one fell swoop? Do you have it on a loop? Is it weird and unnecessary to you? Burberry says the new Riccardo Tisci fragrance represents "A new masculine spirit exploring the house codes of duality and the power of the animal kingdom", and the ad as "A man in search of transformation and metamorphosis as a new modern heroism." Well, and don't we all love/need a hero?

Keywords: Burberry Hero, luxury men's fragrances, Adam Driver in ads, Hollywood actors in ads, FKA twigs, men's scent, Mario Sorrenti, Jonathan Glazer

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