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'Acceptance': diversity message for Chinese New Year from Beatrice Leong

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'Acceptance': diversity message for Chinese New Year from Beatrice Leong by Tree Elven on 01/02/2024
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"Finding your place in the world is not about fitting in," says Malaysian bank RHB Bank Berhad. "It’s not about following the usual paths. Or acting in accordance to the common script. It’s not about being normal, but about being you. Accepting your true self and letting it blossom into progress. And making a difference your way, no matter how different you are". This message for the Chinese New Year is about acceptance, and centres around the experience of a young woman being misunderstood because of her autism. It's by Asian entrepreneur and activist Beatrice Leong, who focuses on female autism in Malaysia. Stories of how girls can grow up stigmatised because of early mis-diagnosis were reflected in her 2022 series 'The Lost Girls'. What do you make of the campaign by RHB? Uplifting, and a great message for the Lunar New Year, or would you prefer something more obviously celebratory as we move into the Year of the Wood Dragon?

Keywords: RHB Chinese New Year 2024, Beatrice Leong x RHB, autism, Lunar New Year ads 2024, undiagnosed autism, autistic women and girls, AIDA, Asian diversity

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