Abu Dhabi takes inclusive approach with 'Ramadan at Ours'

To mark the sacred Muslim month of Ramadan - which focuses on fasting, prayer, and worship - the capital of the United Arab Emirates (UAE), Abu Dhabi, has put out this commercial titled 'Ramadan at Ours'. As more and more Europeans in particular head for the Middle East - driven partly by mass tourism in their own region and the promise of everyday luxury combined with a dip into a completely different culture - the UAE's National Tourism Charter appears to be leading to strong sector growth. The charter aims to unify national efforts to enhance the sustainable growth of the country's tourism sector and provide job opportunities for UAE nationals. It "aims to enhance UAE’s competitiveness at global and regional levels," reports the Emirates News Agency. "The National Tourism Charter intends to make the UAE a prominent player in the global tourism landscape by encouraging collaboration among all the seven emirates. The UAE has launched the 5th season of the World’s Coolest Winter Campaign, themed ‘Green Tourism’. In collaboration with the Ministry of Economy and the National Agricultural Centre, the campaign aims to promote community involvement in sustainable agriculture and increase tourism to farms and agricultural projects across the seven emirates". More than 22 million visitors came to the UAE in 2022, with Dubai the most popular destination. Does this ad campaign appeal, make you want to visit?

Keywords: Visit Abu Dhabi 'Ramadan at Ours', Ramadan commercials, UAE tourism, Department of Culture and Tourism