Abortion: "When we don't talk about it, we're putting the future in danger"

Abortion remains a highly charged, not to say taboo, topic, and related advertisements or campaigns are rarely seen in mainstream digital / TV format. An abortion, also known as a termination, is a procedure to end a pregnancy. The pregnancy is ended either by taking medicines or having a surgical procedure. Abortion legislation around the world differs widely, as do social attitudes towards it. The Covid situation prompted more relaxed access to online medications in many places.This 2'30" campaign by US non-profit organization Planned Parenthood aims to de-stigmatise and normalise the topic by turning the lens on a variety of women telling their abortion stories. How well does it succeed? Is there a danger in 'normalising' abortion? Planned Parenthood provides a range of reproductive health services as well as sexual education while advocating for the protection and expansion of reproductive rights. This campaign highlights the importance of kindness and compassion, and not being afraid to share the experience. Does it make you think differently? Does it do a good job of improving understanding and relatability in an area with such a huge spectrum of individual responses? Tracking abortion rates - and the number of deaths from unsafe procedures - is hard to monitor globally, but the World Health Organization estimates that 73 million induced abortions occur worldwide each year, with 61% of all unintended pregnancies and 29% of all pregnancies in general ending with an abortion.

Keywords: Planned Parenthood Abortion Stigma, abortion taboo, abortion stigma, abortion stories, women's reproductive health, Fresh Film, director Fredgy Noël, Subjective Inventory agency