Abbey Clancy dumps Peter Crouch - wanna bet?

No she hasn't! is the short answer. Irish gambling company Paddy Power posits an alternative dimension for English model and television personality Abbey Clancy, married to former football striker Peter Crouch - the 'long' one in the footage. We all wonder about second chances in life, and the online betting firm exploits those doubts in a wannabe amusing conceit to promote their Wonder Wheel product. Rich in UK-specific references, the ad whirls us through various scenarios which could have turned out so differently - many footie fans will relate to the reference to the video assistant referee (VAR), a match official in association football who assists the referee by reviewing decisions using video footage and providing advice to the referee based on those reviews. “We’ve all wondered how our lives might be different if given a second chance," says Paddy Power. "Like right now, I’d bet any money Crouchy wishes he didn’t agree to us giving him hair extensions that made him look a bit like Rodney from Only Fools and Horses. But sadly, unlike Paddy Power Games, he won’t get another chance to change his mind.” According to payments provider Xace, "online gaming in the UK took £6.4 billion GGY [gross gambling yield] in 2022. That's a slight decrease from the £6.9 billion of online GGY in 2021. This is likely explained by the end of lockdowns - people can once again visit betting shops or gamble at casinos in person". What do you think of the campaign?

Keywords: Paddy Power Wonder Wheel, Paddy Power Life With More Chances, Abbey Clancy commercials, Peter Crouch commercials, online gambling, online betting, BBH