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AA aims to drive unshakeable confidence

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AA aims to drive unshakeable confidence by Tree Elven on 18/07/2023
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British motoring association the AA (Automobile Association) was founded in 1905, but shows it's keeping pace with the times in this zany commercial - agree or disagree? A series of weird circumstances that most of us would find pretty troubling are all calmed with variations on the slogan 'It’s OK, I’m with the AA'. These days, the association provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services, but it was set up by a small group of motoring enthusiasts calling themselves the Motorists' Mutual Association to warn fellow drivers about speed traps as mechanical vehicles began to take over the roads in the early 20th century. As described by the AA: "In response to the zealous police enforcement of driving restrictions, the group organised teams of cyclists who, through a combination of signals and salutes, assisted drivers to stay safe on the roads and avoid punitive penalties. As the group established an enthusiastic following among the motoring community, they settled upon a new name (and it was a real keeper). The Automobile Association". Well, well, we learn something every day.

Keywords: AA 'It’s OK, I’m with the AA', breakdown recovery service, Automobile Association UK, AA vehicle services, driving UK, road safety UK, car insurance UK, The Gate agency

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